Today is an exciting day.
First, a little background. 2015 represented the 40th anniversary of the Kiona Estate vineyard, and we celebrated that milestone with a new wine: 2012 Estate Red Mountain Old Block. As many of you know, Old Block's purpose was to focus attention on a single block (Old Block) in a single vineyard (Kiona Estate).
But that was only Phase One of many. We farm several distinct estate vineyards on Red Mountain. If we're going to dial in and showcase one esteemed site, it was only natural to want to do the same for all of them.
Enter 2016 Estate Red Mountain Heart of the Hill Cabernet Sauvignon. This wine is a continuation on Old Block's vineyard-designation theme, and Phase Two of our project. Credit goes to our friends and neighbors at Fidélitas, who have proven that vineyard-designated Red Mountain wines are something that the greater wine-drinking public is interested in. I'm not sure we would have blended this wine (or Old Block) without seeing their success in that arena.
We planted the first 20 acres of Heart of the Hill in 2006. As you can imagine, planting a vineyard is very expensive, so we opted to spread that expenditure out over time; we added subsequent 20-acre blocks until the vineyard was fully planted in 2014. The site sits in the middle of the Red Mountain AVA and has quickly developed a reputation as a powerhouse player on the hill, with a proliferation of vineyard-designated offerings from several of our top winery customers. At 148.5 acres under vine, it's our largest site so we're *really* pleased that there's a lot of demand for the fruit.