


Wine Industry - "How Do You Do, Fellow Kids?"
Appealing to Millennials and Gen-Z
The irony is that cheugy, long-form writing on a winery website is not something that the 21-40s are going to read.
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For Immediate Release
World Class in Lighter Glass
Same wine, same volume, lighter bottle.
A bottle's purpose is to deliver wine from the producer to the consumer with no quality degradation; it's not a trophy.

Red Mountain is Growing Up
Change is scary. But it's also good.
Kiona Vineyards and Winery may have started Red Mountain, but this isn’t just our story to tell anymore.
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Baby Got Back (Labels)
It's All About the Spin
It almost seems quaint to point out—in the age of Twitter and the ubiquity of character limits—that the practice of compressing a lot of intrigue into a small space is an art form. It’s difficult to tell a compelling story in such .
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Hitting the Wrong (Tasting) Note?
Are Wine Tasting Notes Interesting?

A Look Behind The Curtain
Each Bottle in our Wine Club Has A Story
I write a letter to accompany each wine club release. I'd like to republish them occasionally here on our blog.
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Our New Tasting Menu is Basically a Big Map
Because Place Matters
Origin and geography matter most when dictating what a finished bottle tastes like. More than winemakers, more than varietals, more than yeast or barrel or blending variables; wines taste like their place.
Read MoreSix 1-Star Reviews (And Counting!)
An Open Letter
Yes, but what does it MEAN?
Estate Grown and Bottled...
I was asked recently to explain, in layman's terms, what it means to be estate grown and bottled. Here was my response...
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