The irony is that cheugy, long-form writing on a winery website is not something that the 21-40s are going to read.

Kiona Vineyards and Winery may have started Red Mountain, but this isn’t just our story to tell anymore.

It almost seems quaint to point out—in the age of Twitter and the ubiquity of character limits—that the practice of compressing a lot of intrigue into a small space is an art form. It’s difficult to tell a compelling story in such .

You *will* taste ripe red plum. It has been decided by our focus group.

I write a letter to accompany each wine club release. I'd like to republish them occasionally here on our blog. 

Origin and geography matter most when dictating what a finished bottle tastes like. More than winemakers, more than varietals, more than yeast or barrel or blending variables; wines taste like their place. 

Your satisfaction and delight is worth paying attention to.

I was asked recently to explain, in layman's terms, what it means to be estate grown and bottled. Here was my response...