Wine Industry - "How Do You Do, Fellow Kids?"
Appealing to Millennials and Gen-Z
The irony is that cheugy, long-form writing on a winery website is not something that the 21-40s are going to read.
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For Immediate Release
Sustainable WA
We’re already evergreen. Now, we’re forever green.
All five estate Red Mountain vineyards are now Sustainable WA certified for the 2022 vintage and on.
Read More2022 Vintage Maturity Data
Kiona Estate, Heart of the Hill, Ranch at the End of the Road, Artz Vineyard, Sunset Bench
Against the Grain
Laying the Wood on Wine Communication
Suppose someone asks, "How fast is this car?" The wine-industry answer would be something like, "This car has 370 horsepower."
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We're Down with Lightening Up
World Class in Lighter Glass Update
Our industry is steeped in tradition. We do a lot of things because it's just the way that it's done. Let's change that.
Read More2021 Vintage Maturity Data
Kiona Estate, Heart of the Hill, Ranch at the End of the Road, Artz Vineyard, Sunset Bench
For Immediate Release
World Class in Lighter Glass
Same wine, same volume, lighter bottle.
A bottle's purpose is to deliver wine from the producer to the consumer with no quality degradation; it's not a trophy.
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For Immediate Release
Meet Matt Halldorson, A Red Mountain Farmer
Responsible for over 270 estate-planted acres.
Matt will oversee farming responsibilities for five estate vineyards owned and operated by the Williams family in the famed Red Mountain AVA.
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